A plant cell to skin cell, self healing, skin care revolution.
We built a brand strategy and visual identity for a revolutionary CBD infused skin care line.
CBDNA is a beauty line that formulates CBD with other organic plant & botanical oils to create a clean but effective skin care line.
The challenge was in educating people about the multi beneficial powers of CBD from hemp and it's non-psychoactive effects.
Our mission was to build a revolutionary brand by creating a name, logo, branding materials, social media content & website that could easily fit on the shelfs of retail beauty stores and as well as dispensaries.
We worked to create educational and unique branding with a modern combination of illustrations and ingredients to draw in the consumers attention and appeal to a wide audience.